In one of my previous articles I mentioned briefly about the way you can synchronize Google Analytics and Webmaster Tools with your AWR Cloud account.
In today’s post I thought we should expand this topic and see the benefits for your business by integrating this feature from AWR Cloud.
Want to combine traffic information with ranking data? Do you also want to check how many impressions and clicks your highest ranking keywords receive over time?
AWR Cloud comes with a solution for this questions with one of his features: Google Analytics and Webmaster Tools Integration.
In AWR Cloud you will have the possibility to combine traffic information with keyword metrics and real-time rankings, from Google Analytics and Webmaster Tools.
Synchronizing AWR Cloud with your Google Analytics account will give you access to traffic information (detailed statistics about your website’s visitors and traffic sources, e-commerce metrics, goals, conversions and revenue) that can help you monitor your website and keep an eye on your SEO campaigns’ success.
In AWR Cloud’s Analytics dashboard you will have access to two major sections: Behaviour and Ecommerce. In the first section you can see information about visits, page views, average session duration and bounce rate. In the Ecommerce section you can see information about your website’s revenue, transactions and conversion rate. Also, your predefined Analytics goals can also be monitored with AWR Cloud!
To access even more keyword related information, you can also connect AWR Cloud with Google Webmaster Tools. You will be able to see how many clicks and impressions your highest ranking keywords receive over time, as well as their average monthly rankings.
With Google Webmaster Tools you can see a comparison between branded and unbranded keywords and the number of clicks or impressions the terms actually receive. This allows you to discover which keywords are worth focusing your optimization efforts on.
You will also have at your disposal a research tool, Keywords from GWT. This feature will gather and display the terms and phrases that people are already searching for which makes them come across your website in Google. These terms can be later tracked as keywords with AWR Cloud and you can identify new keywords you might optimize for!
Don’t want to waste so much time checking how efficient your keywords are?
AWR Cloud comes with a solution for this issue, too. You can generate a report combining metrics from Google Analytics, Webmaster Tools and AdWords, such as ranking positions, competition, the number of clicks, impressions, average position and search volume. You can do this from the Keyword Ranking section by clicking the column button located below the chart. Then you can select the metrics you’d want to appear in your report.
This feature provides you with an all-in-one view for the most important keyword metrics! That’s traffic, clicks, impressions and search volume, all in the same interactive report!
Interested? Don’t waste any more time and take advantage of your 30 days, full-feature trial of AWR Cloud, and integrate Google Analytics and Google Webmaster Tools with your account today!
Here are two short videos made by the AWR’s marketing team (here and here) that will show you how you can do this.
I hope you found this information useful and if you have questions or impressions that you’d like to share, write them in the comments section.
