Translate

luni, 11 august 2014

13 STEPS IN LEARNING HOW TO USE AWR CLOUD



What is AWR Cloud?
For those who haven't heard of it, AWR Cloud is an online rank tracker software used by webmasters and SEO consultants on a daily basis to grow their business.
You're a website owner and want to monitor rankings for your site and your competitors?
Using AWR Cloud will make your job very easy.
How can you use the application?
You can do that by simply creating an account on advancedwebranking.com/online You will benefit from a 30-days free trial to see if this application fits your business needs.

After you have logged in to your account for the first time the new project wizard will guide you through all the steps in order to get started.
In today's post I will show you how to learn using AWR Cloud by following these 13 steps:
  1. Add a new website;   
  2. Change the update frequency;   
  3. Delete a website;   
  4. Add a search engine;   
  5. Keywords’ management;
  6. Competitors’ management;
  7. Synchronize your Google Analytics data with AWR Cloud;   
  8. Connect your Google Webmaster Tools account with AWR Cloud;   
  9. Connect your Facebook and Twitter accounts with AWR Cloud;   
  10. Check     the ranking URLs;   
  11. Generate a quick report;   
  12. Run a website audit;   
  13. Create CSV exports.
Don't waste any more time and lets begin with the first one!

  1. ADD A NEW WEBSITE
In AWR Cloud you can add as many websites as you want. To add a new website navigate to the website's screen and select the cloud icon from the upper left corner. Then click on the Add website button from the upper-right corner of the screen. After clicking on it the wizard will guide you through the rest of the process.
  1. CHANGE THE UPDATE FREQUENCY
AWR Cloud comes with the ability to optimize the cost and use of resources to get fresh rankings. For each project you manage online, you can choose between scheduled or on demand ranking updates.
To change the update frequency you can start by clicking the cloud icon from the upper left corner, then go to the Frequency/Update column and select when you want your update to be performed: daily, weekly, biweekly, monthly. If you want your update to be done immediately, you can select On demand and then don’t forget to start the update.
  1. DELETE A WEBSITE
If you don't longer want to monitor a website you have the option to erase it. How can you do that? Simple. First select Settings from the menu bar located on the left side of the screen. Choose Website settings and then the Website tab. Finish this action by clicking the Delete button from the bottom of the page.
  1. ADD A SEARCH ENGINE
    Adding a search engine in AWR Cloud
Your website has selected by default 3 search engines: Google, Yahoo and Bing. But you can choose any other search engines you want.
AWR Cloud offers you a selection of 3000 international search engines or you can define the custom location you're interested in.To add a search engine, select Settings from the menu bar, then Website settings and open the Search engines section by clicking on the Search Engines tab.
Click on the Add search engines button from the upper right corner of the screen and choose the search engine you think is the best for you.
  1. KEYWORDS MANAGEMENT
    Manage keywords in AWR Cloud
With AWR Cloud is very easy to manage your keywords. You can easily add or remove keywords from your project, organize them into groups and assign them colors.To add new keywords, click on Settings, then Website settings.
The next step is to select the Keywords section from the screen and click on the Add Keywords button. After that you can start adding your keywords one per each line and finish by clicking Add.
If you change your mind and decide to delete some of the keywords, you can do that by selecting those specific keywords, then use the Delete selected option from the Keyword Manager.
Remember that by erasing a keyword, its historical rankings will be also lost .
When you work with a long list of keywords, you can organize them into colour-coded groups.You can do that by accessing the Keyword Settings..
  1. COMPETITORS MANAGEMENT
Now you can monitor your competitors and see their ranks by simply adding them to your AWR Cloud project.
So, navigate to Settings, choose Competitors, click on the Add Competitors button and add them one per line. Your competitors can be entire domains, specific URLs and even YouTube videos.
If you want to inspect competitors, you can get more suggestions by selecting Rankings from the menu, then Website ranking. Click on the Top Sites tab, located below the chart. You can choose the search engine and the keywords you want to focus on.
After you have identified your competitors, click on the + button next to it to add it into your AWR Cloud website and begin tracking it.
  1. SYNCHRONIZE YOUR GOOGLE ANALYTICS DATA WITH AWR CLOUD
    How to synchronize your Google Analytics data with AWR Cloud?
Enrich your dashboard and reports with valuable traffic details by synchronizing your Google Analytics account with AWR Cloud.
Navigate to the Settings menu, select Website settings and then choose Analytics from the screen. Click on the Add account button and authorize AWR Cloud to view your Analytics data.
When you return to the application's screen, click on the existing account tab and select the newly added account and its specific sections. Finish it by saving your changes.
You can visualize your traffic data in the Dashboard section of the menu.
  1. CONNECT YOUR GOOGLE WEBMASTER TOOLS ACCOUNT WITH AWR CLOUD
Want to see how many clicks and impressions your highest ranking keywords received over time?AWR Cloud allows you to do that by synchronizing your Webmaster Tools account with it.
How you do that?
Open the Webmaster Tools section from the screen by first navigating on Settings, then Website settings. Click on the Add new account button and enter your Google account credentials.
Allow AWR Cloud to access your Webmaster Tools Account, and then click Continue to the next step.
After you have completed these, click on the List Websites button and select the website from which you want to retrieve the Webmaster Tools data.
That pretty much it. Let's go on to the next step.
  1. CONNECT YOUR FACEBOOK AND TWITTER ACCOUNTS WITH AWR CLOUD
Do you have Facebook and Twitter accounts? Want to monitor them both in one place? Now you can make this happen by connecting those accounts with AWR Cloud.
I will show you the steps to make the connection. Navigate on Settings menu, select Website settings, then click on the Social section from the screen.
First select the button Connect with Facebook, enter your account's data and click Log in. After that, go on to Select a Facebook page and choose the page you want AWR Cloud connect to.
Now, lets connect your Twitter account, too. Same as you did with Facebook, click on the Connect with Twitter tab, enter your data and click Sign in. It's that simple.
By connecting your Facebook and Twitter accounts, you can easily keep an eye on the social exposure of your site alongside your competitors on the same page.
You can also monitor the number of social shares over time, updated on a daily basis.
  1. CHECK THE RANKING URLs
A keyword can have one or multiple ranking URLs for it. Want to know how you're ranking for a specific one?
Just click on Rankings from the menu, and select Keyword Ranking.
For multiple ranking URLs, in the keyword metrics table , you'll see a small arrow. Click on it, and you'll see displayed the ranking URLs ranking for that specific keyword.
You can also visualize all the ranking URLs encountered in a web search by AWR Cloud for that keyword by clicking on the Top Sites tab. The highlighted URLs are your own, or belong to the competitors you already have added in your project.
  1. GENERATE A QUICK REPORT
Do you have a client who wants to be sent a report for a specific section? You can do that by generating a quick report.
But what is a quick report? A quick report is when you transform the interactive report from the UI into a printable one, by clicking the Quick report button located on the upper-right corner of the screen.
The quick report will only contain the data displayed on the screen at the moment you use the Quick report button.You can also choose the file format you want your report to be saved as or emailed (HTML, PDF, CSV).
  1. GENERATE AN AUDITOR RESEARCH
With an Auditor tool you can run an in-depth scanning of the websites that you're monitoring. You can perform an advanced competitor analysis with the information provided by the application.
To start an Auditor research, you have to navigate to Research from the menu, select Auditor, then choose the website you want to audit. After you have selected the website, click the Start Crawl button.
Don't worry if the information doesn't appear immediately. It takes some time to gather all the information.If you want to send the information you have received, generate a quick report by clicking the Quick report button we've discussed earlier.
  1. CREATE A CSV EXPORT
An CSV export will contain all the data from the period you've selected, while the reports will show you a comparison between the current information and the previous one.
To export your rankings from AWR Cloud, navigate to Settings menu, select Website settings and click on Import/Export section. After that click on the Create new export tab.
In the newly opened wizard, select the websites, ranking results and the date range for which you want to generate the export.
Once the CSV export is generated, you can retrieve the data by clicking on the export name. This will download a ZIP archive containing the CSV file with all the data you need.

Those are all the steps you have to take in order to learn working in AWR Cloud. I hope you'll find this post useful and expect your question or impressions in the comments section.

Niciun comentariu:

Trimiteți un comentariu