How to Create and Customize Reports in AWR Cloud

In the previous article I showed you a fast and easy way to learn how to use AWR Cloud. Today I thought we should discuss about the way you can create reports and customize them, to prove to your clients the value of your SEO efforts.

As an SEO, your job is to help your clients improve their search engine rankings and their revenue, but it gets rather difficult showing them the value they get from your efforts.

The focus point of this article is to introduce you to a way to present your achievements to your clients with comprehensible SEO reports.

In this new post  I want to discuss about the following points:

• creating a new report and add sections to it that you want to present to your clients;
• editing the report;
• scheduling reports to be sent automatically;
• personalizing reports with your own logo;
• customizing report templates;
• the final structure of the report.

A report contains the SEO metrics you are monitoring, gathered from search engine searches. With the new reporting system in AWR Cloud you can combine search engine visibility metrics with organic visits, impressions, clicks, position and search volume for the keywords that matter most, personalize reports with your own logo and schedule them to be sent automatically. To view key SEO metrics side-by-side with impressions, clicks, position or search volume you have to connect your AWR Cloud account with Google Analytics and Google Webmaster Tools.

 First, let’s talk about the way you elaborate a new report from scratch. Creating it it’s quite simple. Just navigate to the Reports menu on the left, select Edit reports and click on the New report button, situated on top right corner of the screen. After that you’ll need to enter the name of the report, select the format and the page orientation.

At the format section you’ll have to choose from three types of reports: PDF, HTML and CSV. Page orientation will be available only if you choose the PDF format.

Once the report is created, you can start adding the sections that you would like to present to your clients (Visibility, Search Engine Comparison, Website Comparison, Website Ranking, Keyword Ranking, Keyword Evolution, Analytics Dashboard).

Visibility helps you show your client how noticeable his website is, with the targeted keywords and search engines.

Search Engine Comparison displays the rankings compared side-by-side on multiple search engines.

Website Comparison helps you present your progress in search engine rankings, against your clients’ competition.

Website Ranking is the section where you can make your SEO work effective. Your client can see the specific landing pages that rank in the search engines.

Keyword Ranking provides a detailed keyword analysis, helping you present your clients how high their website ranks for the most profitable keywords. You can show them that by making a comparison between the ranking positions, the average monthly searches, the competition and cost per click.

You can also present your client new keyword opportunities, for which his website is not yet optimized, by applying a not ranked filter.

Keywords Evolution presents a summary of your keywords rankings’ progress in the search engines.  In this section you have the possibility to impress your client. The number of keywords on the first page, Top1 to Top 20 positions and a chart with the number of keywords over position range are just some of the items that provide you with great visual support for your keywords activity.

Analytics Dashboard. In this section you can include the visits, revenue and transactions pie charts, showing your client the overall traffic growth and the distribution by traffic source next to e-Commerce metrics.

With AWR Cloud it’s easy to link a site’s traffic improvements to your SEO efforts. This is achieved by showing a comparison between the visits evolution and the search engine visibility trend for your website.

This information is retrieved from Google Analytics and will be available for you to integrate in your report only if you synchronize AWR Cloud with your Google Analytics account.

In order for your client to understand these metrics you can add a summary page before the Analytics dashboard, explaining what the section is about and presenting your findings.

The order in which you added the sections will be preserved in your final report.

You should know that each section is editable. You can enter the title and choose a chart range where available. For four of the sections, Keyword Ranking, Search Engine Comparison, Website Ranking, Website Comparison, you can also sort and filter the search engines and specific keywords to be included.

You can add a personal touch by attaching a Cover Page at the beginning of your report (only in the PDF format) and quickly identify its key sections for your clients. The Cover page includes your report title, a subtitle and the main ideas of the content. Adding it can be useful to present the report’s purpose and explain how the sections are organized.

When choosing the data you want to include in your SEO report, focus on the improvements your work brought to a client’s business.

If you want to share the report you’ve just created with your clients, there are two ways to do it: manually or automatically.

After you have selected all the sections with the information that you want to appear in your report, you can share it manually by clicking  the Run report button from the top right corner of the screen.

You also have the possibility to select the reports to be sent automatically. You have to select the Send report automatically check box and choose the reporting frequency your client prefers.

In the Report settings tab you can choose who will receive the report and how often this will happen. You can share the report by email, entering the email address of your client, or you can create a user account for him.

When a report is scheduled to be sent automatically, you have the option to approve it before making it available to a client, ensuring that you have full control over the frequency of your reports.

The client will receive an email on the selected day of the week or month, announcing that a new report is available, and they can access it directly from their inbox.

Do you know you can personalize your reports with your own logo?

It’s quite simple, just follow these five steps:

1. navigate to the Reports menu and select Brand Templates;
2. click on the + New brand template button;
3. enter the name and the URL to your company logo;
4. you can enter a text for the report footer. This is optional;
5. press Done to save your preferences in the new brand template.

Update your default brand template with this one, and your reports will include from now on your company name and logo!

Don’t want to waste so much time creating different reports for every client ? What would you think if I said that you can create a report template that you can apply to your clients new reports? This way you will save precious time.

AWR Cloud offers you an efficient way of creating multiple reports with a one-time only customizable report template.

Here is how you create a new template. Simply navigate to the Reports menu and select Report templates. Then click on the New template button from the upper-right corner of the screen.  Enter the report name, choose the file format and press Create.

This report template will be available when creating new reports in all your AWR Cloud projects. You can also assign the template to multiple existing reports by clicking the Actions button in the Report Templates from the Reports menu and update their sections and schedule with the template’s information

You create a template once and from it you can make as many reports as you want. It saves time by not having to set up each individual report.

If you change your mind about a report template and don’t want to create another, you have the option to edit it. Or, if you don’t want to use that template anymore, you can easily delete it.

Still undecided? Before you generate the report, AWR Cloud offers you a preview option. In the report preview you will be able to visualize just a sample, not the complete report, that will help you make an idea about how the final report will look like. You can make some additional changes in case you aren’t satisfied with it before hitting ‘Send’.

As soon as it is generated, you will see a notification icon at the top right corner of the screen.

Those were all the steps you had to follow in order to create a new report.

So, when you send reports to your clients, it is important to include all the relevant data for your SEO process, alongside with your achievements.

Show your clients beautiful and comprehensive reports that will help them perceive the new SEO opportunities and evaluate the success of your hard work.

Here is a short video made by the AWR Cloud marketing team about the way you create and customize reports in the application, that has all the visual details needed to get you started!

Hope you found this article useful and if you have questions or impressions that you’d like to share, write them in the comments section.

13 STEPS IN LEARNING HOW TO USE AWR CLOUD

What is AWR Cloud?

For those who haven't heard of it, AWR Cloud is an online rank tracker software used by webmasters and SEO consultants on a daily basis to grow their business.

You're a website owner and want to monitor rankings for your site and your competitors?

Using AWR Cloud will make your job very easy.

How can you use the application?

You can do that by simply creating an account on advancedwebranking.com/online You will benefit from a 30-days free trial to see if this application fits your business needs.

After you have logged in to your account for the first time the new project wizard will guide you through all the steps in order to get started.

In today's post I will show you how to learn using AWR Cloud by following these 13 steps:

1. Add a new website;   
2. Change the update frequency;   
3. Delete a website;   
4. Add a search engine;   
5. Keywords’ management;
6. Competitors’ management;
7. Synchronize your Google Analytics data with AWR Cloud;   
8. Connect your Google Webmaster Tools account with AWR Cloud;   
9. Connect your Facebook and Twitter accounts with AWR Cloud;   
10. Check     the ranking URLs;   
11. Generate a quick report;   
12. Run a website audit;   
13. Create CSV exports.

Don't waste any more time and lets begin with the first one!

1. ADD A NEW WEBSITE

In AWR Cloud you can add as many websites as you want. To add a new website navigate to the website's screen and select the cloud icon from the upper left corner. Then click on the Add website button from the upper-right corner of the screen. After clicking on it the wizard will guide you through the rest of the process.

2. CHANGE THE UPDATE FREQUENCY

AWR Cloud comes with the ability to optimize the cost and use of resources to get fresh rankings. For each project you manage online, you can choose between scheduled or on demand ranking updates.

To change the update frequency you can start by clicking the cloud icon from the upper left corner, then go to the Frequency/Update column and select when you want your update to be performed: daily, weekly, biweekly, monthly. If you want your update to be done immediately, you can select On demand and then don’t forget to start the update.

3. DELETE A WEBSITE

If you don't longer want to monitor a website you have the option to erase it. How can you do that? Simple. First select Settings from the menu bar located on the left side of the screen. Choose Website settings and then the Website tab. Finish this action by clicking the Delete button from the bottom of the page.

4. ADD A SEARCH ENGINE
   

Your website has selected by default 3 search engines: Google, Yahoo and Bing. But you can choose any other search engines you want.

AWR Cloud offers you a selection of 3000 international search engines or you can define the custom location you're interested in.To add a search engine, select Settings from the menu bar, then Website settings and open the Search engines section by clicking on the Search Engines tab.

Click on the Add search engines button from the upper right corner of the screen and choose the search engine you think is the best for you.

5. KEYWORDS MANAGEMENT
   

With AWR Cloud is very easy to manage your keywords. You can easily add or remove keywords from your project, organize them into groups and assign them colors.To add new keywords, click on Settings, then Website settings.

The next step is to select the Keywords section from the screen and click on the Add Keywords button. After that you can start adding your keywords one per each line and finish by clicking Add.

If you change your mind and decide to delete some of the keywords, you can do that by selecting those specific keywords, then use the Delete selected option from the Keyword Manager.

Remember that by erasing a keyword, its historical rankings will be also lost .

When you work with a long list of keywords, you can organize them into colour-coded groups.You can do that by accessing the Keyword Settings..

6. COMPETITORS MANAGEMENT

Now you can monitor your competitors and see their ranks by simply adding them to your AWR Cloud project.

So, navigate to Settings, choose Competitors, click on the Add Competitors button and add them one per line. Your competitors can be entire domains, specific URLs and even YouTube videos.

If you want to inspect competitors, you can get more suggestions by selecting Rankings from the menu, then Website ranking. Click on the Top Sites tab, located below the chart. You can choose the search engine and the keywords you want to focus on.

After you have identified your competitors, click on the + button next to it to add it into your AWR Cloud website and begin tracking it.

7. SYNCHRONIZE YOUR GOOGLE ANALYTICS DATA WITH AWR CLOUD
   

Enrich your dashboard and reports with valuable traffic details by synchronizing your Google Analytics account with AWR Cloud.

Navigate to the Settings menu, select Website settings and then choose Analytics from the screen. Click on the Add account button and authorize AWR Cloud to view your Analytics data.

When you return to the application's screen, click on the existing account tab and select the newly added account and its specific sections. Finish it by saving your changes.

You can visualize your traffic data in the Dashboard section of the menu.

8. CONNECT YOUR GOOGLE WEBMASTER TOOLS ACCOUNT WITH AWR CLOUD

Want to see how many clicks and impressions your highest ranking keywords received over time?AWR Cloud allows you to do that by synchronizing your Webmaster Tools account with it.

How you do that?

Open the Webmaster Tools section from the screen by first navigating on Settings, then Website settings. Click on the Add new account button and enter your Google account credentials.

Allow AWR Cloud to access your Webmaster Tools Account, and then click Continue to the next step.

After you have completed these, click on the List Websites button and select the website from which you want to retrieve the Webmaster Tools data.

That pretty much it. Let's go on to the next step.

9. CONNECT YOUR FACEBOOK AND TWITTER ACCOUNTS WITH AWR CLOUD

Do you have Facebook and Twitter accounts? Want to monitor them both in one place? Now you can make this happen by connecting those accounts with AWR Cloud.

I will show you the steps to make the connection. Navigate on Settings menu, select Website settings, then click on the Social section from the screen.

First select the button Connect with Facebook, enter your account's data and click Log in. After that, go on to Select a Facebook page and choose the page you want AWR Cloud connect to.

Now, lets connect your Twitter account, too. Same as you did with Facebook, click on the Connect with Twitter tab, enter your data and click Sign in. It's that simple.

By connecting your Facebook and Twitter accounts, you can easily keep an eye on the social exposure of your site alongside your competitors on the same page.

You can also monitor the number of social shares over time, updated on a daily basis.

10. CHECK THE RANKING URLs

A keyword can have one or multiple ranking URLs for it. Want to know how you're ranking for a specific one?

Just click on Rankings from the menu, and select Keyword Ranking.

For multiple ranking URLs, in the keyword metrics table , you'll see a small arrow. Click on it, and you'll see displayed the ranking URLs ranking for that specific keyword.

You can also visualize all the ranking URLs encountered in a web search by AWR Cloud for that keyword by clicking on the Top Sites tab. The highlighted URLs are your own, or belong to the competitors you already have added in your project.

11. GENERATE A QUICK REPORT

Do you have a client who wants to be sent a report for a specific section? You can do that by generating a quick report.

But what is a quick report? A quick report is when you transform the interactive report from the UI into a printable one, by clicking the Quick report button located on the upper-right corner of the screen.

The quick report will only contain the data displayed on the screen at the moment you use the Quick report button.You can also choose the file format you want your report to be saved as or emailed (HTML, PDF, CSV).

12. GENERATE AN AUDITOR RESEARCH

With an Auditor tool you can run an in-depth scanning of the websites that you're monitoring. You can perform an advanced competitor analysis with the information provided by the application.

To start an Auditor research, you have to navigate to Research from the menu, select Auditor, then choose the website you want to audit. After you have selected the website, click the Start Crawl button.

Don't worry if the information doesn't appear immediately. It takes some time to gather all the information.If you want to send the information you have received, generate a quick report by clicking the Quick report button we've discussed earlier.

13. CREATE A CSV EXPORT

An CSV export will contain all the data from the period you've selected, while the reports will show you a comparison between the current information and the previous one.

To export your rankings from AWR Cloud, navigate to Settings menu, select Website settings and click on Import/Export section. After that click on the Create new export tab.

In the newly opened wizard, select the websites, ranking results and the date range for which you want to generate the export.

Once the CSV export is generated, you can retrieve the data by clicking on the export name. This will download a ZIP archive containing the CSV file with all the data you need.

Those are all the steps you have to take in order to learn working in AWR Cloud. I hope you'll find this post useful and expect your question or impressions in the comments section.