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marți, 29 iulie 2014

Search Engine Optimization techniques

Search Engine Optimization
Hi,
My name is Oana and I've created this blog in order to post and discuss different topics. Today's topic it will be about SEO.This topic will be interesting mostly for business owners who want to improve and promote their websites in order to increase the number of visitors.
What does SEO means?
SEO is the short version of Search Engine Optimization. Like I've said before SEO improves and promotes a website within a search engine for specific words.
The aim of the search engine is to provide the searcher with the most relevant website for their query. When a user type the words of what he wants to find, the website using SEO techniques will be found easier by the search engines. A website rank is performed by the search engine’s own ranking algorithms. The website owner has to choose the right keywords to describe their site for SEO. They have to match their content with what people want to find. This will make the search engine’s job easier to find the right results.
    In order to find the right keywords, website owners have to look for keywords that:
  • have a high search volume;
  • have a low competition;
  • are supported by your content.
    Search engines have two major functions: crawling and building an index and providing answers by calculating relevancy and serving results. To rank your website, search engines send crawlers or spiders to read your content and see if it is relevant for the user.
You have to make a few changes to your website in order to be visible to search engines. You have to create a title that will be appealing to users and choose the keywords that are relevant to your content. Try to link to quality sites that compliment what your website is about. This will encourage other sites to link to you as well. Build a quality content and if you find a topic that never get old is even better.
This is today's topic, tomorrow we'll talk about a different one.

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